I love the Coca-Cola brand. What appeals to me is the sheer age of the brand- it has been going for more than 10 years. In that time it has been through its ups and downs but mostly ups and has remained quite consistent. I even have a Coca Cola iPhone cover!
I came across this redesign for the Diet Coke on a recent post in Web Design Ledger and found out that it was designed by Turner Duckworth who have branded some notable entities. You can check out their site to see some more of their work but be prepared its design is a rather irritating Flash thingy. Here are the pics, enjoy:
Images via Diet Coke Limited Edition : Lovely Package . Curating the very best packaging design.





















